Vintage Fruit Crate Labels, Lodi, CA, 1940s–1960s

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I finally became bored enough to scan some of my favorite vintage fruit crate labels from my hometown of Lodi, CA. For this posting, I focused specifically on grapes, which of course, includes lots of Zinfandel, as well as table grapes, such as the Flame Tokay.

These crate labels date from the 1940s, 1950s and 1960s (any label that features a zip code is post-1963), and I love their beautifully lithographed artwork. Once printable cardboard boxes arrived on the scene, these old crate labels were phased out pretty quickly, but lots of them still exist as new old stock.

A handful of the growers and shippers might be recognizable to anybody who has lived in Lodi, with Cesare Mondavi being the super-obvious example, and W.G. Micke representing another very familiar name.

Eventually, I’ll delve into the asparagus and cherry labels that also abound from this era, but it made the most sense to begin with the almighty grape.

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